Case study 01 — Joe Finch · The Hague

An operating system
for an artist.

Joe Finch paints. The Finch OS runs the business — a second brain that knows his catalog and his voice, a data layer that files every collector, and an automation layer that answers in his name. This is the architecture.

Live system

Every part is real.

Second brain
Live
45 artworks · voice layer
Automation — n8n
Live
AI representative armed
Data — Supabase
Provisioning
schema + seed ready
Web · store
Roadmap
joefinch.art · Medusa
The anatomy

Four organs. One body.

Layer 1 · data
ORGANS

Supabase

Artworks, shows, collectors, sales, press — one source of truth. Every inquiry files itself here.

Layer 2 · mind
MIND

Second brain

A Karpathy-method wiki with the Archeture signature layer — it learns how Joe thinks, not just what he has.

Layer 3 · action
BODY

n8n

The AI representative answers inquiries in Joe's voice, files collectors, and pings the studio. No human clicks.

Layer 4 · reach
ATLAS

Web · store

joefinch.art as the WebGL experience, Medusa as the commerce engine. The shop lives inside the art.

The system

One question, ten seconds.

Visitor
joefinch.art · ai.upon.you
n8n · AI Rep
webhook → reasoning
DeepSeek
answers in Joe's voice
Supabase
collector · inquiry filed
Second brain feeds the voice — Hermes · Karpathy wiki · Archeture layer
Telegram
studio pinged
Reply
rendered to visitor
Live demo

Ask Joe's OS.

the OS is thinking in Joe's voice…
The OS replies
✓ collector filed in Supabase ✓ studio notified
The OS is live but the demo channel is warming up (n8n.upon.you DNS pending). Ask again in a few minutes — or ask us anything at archeture@upon.you.
In numbers

Real catalog, real reach.

45
artworks indexed
2017–26
catalog span
€1.2k–26k
price range
6
shows in 2026
1
OS running the business
Archeture

Your business could run on this.

We build agentic back-offices that think and speak like the person running the business. Archetypes, architected — the same OS, tuned to your signature.